HP is to use tilt shift photography in a major campaign launching soon, the photographer behind the project has said.
Using the tilt-shift technique that makes real life shots look like they are actually a model village, videographer Keith Loutit's new work is a play on his previous tilt shift videos filmed in Sydney.
Called "Create Amazing", Loutit has built on his previous video shooting in Shanghai, New York, Santorini, London & Istanbul, with further set work in LA to give the video a more world view.
No word from HP as to when the adverts will be going live or when we can expect to see them.
UPDATE: The video seems to have been pulled, however you can enjoy more of Loutit's work here: http://www.vimeo.com/keithloutit/videos