The deal comprises of an HTC Hero preloaded with the Spotify Android app, a 24-month subscription to Spotify Premium, 750 minutes and unlimited texts and data for £35 per month over 24 months. The phone itself will require a £100 initial outlay.
If you like the idea of the deal, but aren't keen on the phone, then there's a good chance that if this does well, more handsets will become available with similar offers, potentially from other operators. If and when that happens, we'll bring you the announcement.
It'll also be interesting to see what effect this has on services like Nokia's limited Comes with Music. In the meantime, is this a deal you like the look of? Or is the monthly fee and upfront payment a smidge too much over a 2-year contract? Tell us what you think in the comments below.