Deezer, a French music startup that rivals Spotify and We7 in providing ad-supported music streaming, has announced a couple of premium subscription options and a desktop client, so you can listen to the service without having a browser window open.
The Deezer site itself will remain free, but ad-supported and low quality. Users that want better audio bitrate and the removal of ads can pay 5 euros per month for a service called Deezer HQ. Alternatively, paying 10 euros per month will give access to a desktop app (built in Adobe Air) and a set of mobile clients that work on iPhone, Android and BlackBerry platforms.
The company says that 80% of its users wanted mobile access, and 40% wanted better sound quality - those users will presumably be buoyed by this announcement, and the company should get a bit more revenue as a result. Interestingly, the top end package has a 7-day free trial - something not offered by its competitors, but which will likely increase conversion rates.
But what the platform's success will rest on is its catalogue and ease-of-use. It remains to be seen whether it can conquer Spotify's current dominance in the space, and stay afloat when several other big names are launching similar offerings.