Amazon launches "Frustration-Free Packaging" in the UK

Amazon has announced the introduction of its "Frustration-Free Packaging" scheme in the UK with a letter from Amazon CEO Jeff Bezos blazoned across the UK homepage.

Launched in the States back in 2008, the scheme hopes to end what Amazon calls "wrap rage", described as "the frustration we humans feel when trying to free a product from a nearly impenetrable package".

34 items from SanDisk and Hama, as well as the Amazon Basics range will now offer "products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material and no plastic clamshells or wire ties".



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