Living has launched "Liv", the UK's first online TV channel, offering "style and celebrity" programming.

Live from 2 November, the IPTV channel can be viewed at as well as through its own YouTube channel and can be downloaded via a "state of the art Facebook application to enhance viewers' interactive experiences".

"Highlights" of forthcoming shows include "Celebs off Duty", comprising of showbiz news from one of the "world's leading paparazzi agencies" and Amy Winehouse's Dad Mitch interviewing celebs in his taxi.

There's also "Dress Famous Liv Famous", a makeover series hosted by a former Britain's Next Top Model contestant.