Do you groan at the thought of your daughter playing with Barbie and her millions of add-ons and accessories come Christmas? What if we said we could give you a reason to be excited about the plastic hot-chick yourself?

Up steps Barbie Designable...

Mattel, aside from launching Angry Birds the board game, and Hot Wheels video cameras, is about to bring Sing-a-ma-jigs, launched in the US last year to the UK to infect small children up and down the land with their musical love.

To those...

Hot wheels video racer is probably the toy car that you would have wanted when you were a kid.

Not content with the matchbox size cars being just cars anymore, Mattel has announced that this Christmas your kids will be after a matchbox car...

Mattel has launched a follow up to the Jedi mind trick game they launched in 2010 at this year's CES in Las Vegas.

Called Mindflex Dual, rather than see you using your brain to control a ball around a circular obstacle course like you did Mattel...

First launched at CES in January, Mind Flex from Mattel is probably one of the crazier toys you will see under the Christmas tree this year. No it’s not about testing your knowledge, or seeing how well you can remember things, but about how well...

Mattel has announced a new Pictionary Facebook app for UK users, in order to celebrate the doodling-game's 25th anniversary.

According to Mattel the app "provides fans of the well-loved game, featuring crazy sketches and quick guesses, with...

If any one thing could be called the star feature at Qualcomm's Uplinq developers' conference, in San Diego, USA, it was augmented reality (AR). The chipset manufacturer was keen to hawk around its Android-based development tools, and, considering...

Barbie turns the big 50 this year, and to celebrate reaching such a milestone, Mattel has released an MP3 player that Barbie would be proud to put her name on.

Commissioned by INNO Design, the MP3 player is encased in a mirrored compact which...

Never underestimate the power of the mind - Mattel has produced a game that will enable you to move an object, just by thinking about it.

Set for release towards the end of the year, Mindflex is a mental acuity game that works with phonons...

Hasbro has dropped its lawsuit against the company that created the now-famous Scrabulous Facebook application after reaching an agreement.

RJ Softwares, a Calcutta-based company run by brothers Rajat Agarwalla and Jayant Agarwall, was facing...

Likely to be welcomed by many, Amazon.com has launched "frustration-free packaging" a new initiative designed to "make it easier for customers to liberate products from their packages"

Amazon says it is focusing first on two kinds of items:...

The team over at PC Pro have gone into mourning as the Facebook app Scrabulous was finally taken down in the UK.

The application was removed for Facebookers in North America in July, because of a long running wrangle between Hasbro - which...

Girl Gamers became all the rage at the 2006 London Games Festival and now Barbie is linking up to the online generation.

Mattel has launched a new Barbie Girl online community where little ladies can lay games, chat and "hang out" with other...

Mattel has teamed up with British company Innovision Research and Technology to create a new games platform that incorporates RFID technology into collectable cards.

Hyperscan combines video games with collectable cards for the first time...

No matter what people say, gadgets are expensive, especially the latest ones. It's no surprise then that a face of horror would come over your face if you saw a small child playing with your latest £400 portable media centre. These things are supposed...