Joe Simpson

Contributing since August, 2012

279

articles

About Joe Simpson

Joe is Pocket-lint’s car editor; a role he recently moved into having written about cars for the site since 2010. Joe has a Masters in Car Design and has been working in the automotive industry for over 12 years. Joe worked for Ford in North America, before becoming a consultant to the car industry - specialising in developing future strategies and conducting user research. Previously he’s worked with brands from Audi to Volvo from his base near Leeds, UK. A regular at the major global auto shows, Joe has been a commentator and journalist for over 10 years, and besides Pocket-lint has written about design, cars and technology for Car Design News, Stuff, Core77, The Guardian and Wired. He’s also lectured internationally and teaches on the Vehicle Design Course at London’s Royal College of Art. As Pocket-lint’s primary car guy, he’s driven almost every important new car over the past five years and is fascinated by the way cars and technology are coming together. He’s just finished writing a chapter in a book about Autonomous cars, too. He likes the fact that his work allows him to further his love of travel, is a hopeless Apple addict and outside of work is busy being sleep deprived by two young sons, trying to keep his old Alfa Romeo working and wondering where to store a growing collection of trainers. He wants to run, but currently doesn’t.

Latest Articles

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Best cars of the Geneva International Motor Show 2019: Electric, hybrid and supercars

This year's Geneva Motor Show is full of new electric and hybrid cars, but also new supercars from Ferrari and Aston Martin

Mar 6, 2019

Cars

What is Formula E? The electric racing series explained

Formula E is billed as the electric future of car racing - here's why.

Jul 23, 2021

Jaguar

Jaguar F-Type convertible review: Four to the floor?

Jaguar adds four-cylinder engine to the F-Type convertible sports car, creating a cheaper but no less appealing car to drive. It's a looker, too.

Nov 2, 2018

amazon

Best cars of the Paris Motor Show 2018: Audi, BMW, Mercedes, Ferrari and all the important debuts

The 2018 Paris Motor Show is Europe's biggest, we round up all the important electric, hybrid, supercar and SUV models

Oct 1, 2018

Volvo

Volvo V60 review: The estate car to rule estate cars?

The second-gen Volvo V60 is a rival for BMW 3 Series Touring and Audi A4 Avant. It has better proportions and tech and is more Swedish than before.

Aug 7, 2018

Volkswagen

Volkswagen Polo review: The small car without holes

The Volkswagen Polo is a small hatch champ. VW's 7th generation is now almost Golf-sized and comes with good tech. Fiesta, Ibiza are stiff competition

Aug 1, 2018

Formula E – Why Car Makers Are Joining image 1

Cars

Jaguar and BMW unveil new Formula E Cars as car brands rush to join Formula E

Car brands are joining Formula E – Jaguar, BMW, Porsche, Nissan, Mercedes are all joining Formula E racing due to technology transfer

Jul 31, 2018

Volkswagen

Volkswagen Arteon review: A four-door coupe with added spice

The Arteon is Volkswagen's replacement for the Passat CC and a much better car, with a genuine style of its own, high equipment levels and strong tech

Jul 27, 2018

bmw

BMW X4 review: The SUV for people who want a coupe

BMW has refreshed its X4, the SUV with a sporty, coupe attitude. It's the sassy sister to an X3 and competitor to Mercedes GLC Coupe and Porsche Macan

Jul 19, 2018