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Asda teams with Zappar for AR Easter Adventure Hunt in stores, find the Easter bunny for a free gift

Asda teams with Zappar for AR Easter Adventure Hunt in stores, find the Easter bunny for a free gift

By 9 April 2014

Augmented reality specialist Zappar and UK supermarket chain Asda have partnered to offer a day of Easter fun up and down the country. Almost 400 Asda stores across the UK will host The Easter Adventure Hunt from 10am to 4pm on this coming Saturday, 12... >>

Be a genuine superhero with Morphsuits' AR enhanced Marvel costumes

Be a genuine superhero with Morphsuits' AR enhanced Marvel costumes

By 17 February 2014

Morphsuits has partnered with Marvel Comics to launch a range of its spandex adult costumes designed around five of the most iconic superheroes around. And what's more, they are all Zappar app-enabled so have heroic augmented reality elements added when... >>

Zappar and Pedigree Books partner for AR annuals, Angry Birds, Cut The Rope and more

Zappar and Pedigree Books partner for AR annuals, Angry Birds, Cut The Rope and more

By 5 August 2013

Book publisher Pedigree Books has joined forces with British augmented app company Zappar to release a series of "Super Interactive Annuals 2014". Several key licensed titles - including those based on big hit apps and games Angry Birds, Annoying Orange,... >>

Comic Relief and Zappar team up for free Red Nose Day 2013 AR app

Comic Relief and Zappar team up for free Red Nose Day 2013 AR app

By 31 January 2013

Comic Relief has announced that Red Nose Day 2013 will be held on 15 March and augmented reality application specialist Zappar is on board, bringing to life adverts and pictures with all manner of games, video and interactive content. By downloading the... >>

Become your favourite US presidential candidate with an AR Zaphat

Become your favourite US presidential candidate with an AR Zaphat

By 22 October 2012

With just over two weeks of campaigning left to go, and the latest polls suggesting that Obama and Romney are neck and neck in the key US presidential battleground states, it could be something as simple as an augmented reality-enhanced trucker's baseball... >>

Cheap smartphones and Zappar augmented reality T-shirts on sale at Asda

Cheap smartphones and Zappar augmented reality T-shirts on sale at Asda

By 14 June 2012

Buy the Motorola RAZR smartphone from high street retailer Asda and you could save yourself £100. The retailer is selling the handset for £319, making it around £100 cheaper than the likes of Currys and Argos. It’s not the only credit-crunching deal... >>

Zappar teams with Moonpig for AR greetings cards - say it with video

Zappar teams with Moonpig for AR greetings cards - say it with video

By 2 April 2012

Personalised greetings card-specialist Moonpig has teamed up with augmented reality entertainment company Zappar to offer a range of cards that come to life when viewed through an iPhone or Android smartphone. Called Video Cards on the Moonpig website... >>

Cambridge students take on London's Tech City with innovative apps

Cambridge students take on London's Tech City with innovative apps

By 8 December 2011

Right now, the UK is going through a bit of a tech renaissance. Innovation is pouring out the doors of trendy offices in Old Street, and the digital roundabout has become a hub for small startups and designers. But London isn't the only place that cutting... >>