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Weetabix trials Pay-by-Picture scheme, sweet snacks for smartphone snaps

Weetabix trials Pay-by-Picture scheme, sweet snacks for smartphone snaps

By 22 April 2013

Weetabix is to allow shoppers to pay for its Weetabix On The Go breakfast biscuits using just a picture taken on a smartphone or tablet. The cereal brand has partnered with Boots in the UK to hand over packets of the new morning snack to people who took... >>