Under Armour

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First run: Under Armour Speedform (2014) review

First run: Under Armour Speedform (2014) review

By 22 February 2014

The Under armour Speedform is a new running shoe that takes a very different approach to what Nike, Adidas, and others are doing. Its approach is to come at it from a garment perspective. That's fitting seeing as the company is famous for compression... >>

Under Armour looks to wearable tech as it prepares to buy MapMyFitness for $150 million

Under Armour looks to wearable tech as it prepares to buy MapMyFitness for $150 million

By 14 November 2013

Under Armour is the latest sports company to jump on the wearable kit bandwagon. With more sports bracelets and watches hitting the shelves than ever before and fitness apps filling mobiles, Under Armour is buying MapMyFitness for a healthy $150 million.... >>

Under Armour Speedform pictures and eyes-on: The running shoe designed like a bra

Under Armour Speedform pictures and eyes-on: The running shoe designed like a bra

By 8 July 2013

Under Armour is a sportswear brand commonly associated with clothing that fits snugly around your contours, for performance sake. Tight, elasticated, long sleeve roll-necks, sports vests, running apparel, that sort of thing. So when the American company... >>


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