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Uber to offer rides in Optimus Prime himself, this week in three US cities

Uber to offer rides in Optimus Prime himself, this week in three US cities

By 17 June 2014

The new Transformers film is premiering later this month. But there's no need to drive your car to the cinema. Just request an Autobot through the Uber app. But you won't get to ride in any old sentient robot from the planet Cyberton. You'll be able to... >>

Angry Birds Transformers to set Autobirds and Deceptihogs loose

Angry Birds Transformers to set Autobirds and Deceptihogs loose

By 16 June 2014

Angry Birds, not satisfied with conquering space in Angry Birds Star Wars, is branching out into the robotic world of Transformers. Get ready for the arrival of Angry Birds Transformers. The Angry Bird Transformers will appear on a mobile game that has... >>

Transformers: Age of Extinction sees Optimus Prime riding a robot dinosaur

Transformers: Age of Extinction sees Optimus Prime riding a robot dinosaur

By 3 February 2014

While many might have given up on the Transformers films after the last effort, the next one could have enough brilliance to draw the masses back. It will feature Dinobots, or as science would call them if they were real, robot dinosaurs. Once again Michael... >>

Hasbro files lawsuit against Asus over Transformer Prime name

Hasbro files lawsuit against Asus over Transformer Prime name

By 22 December 2011

Toy manufacturer Hasbro is taking Asus to court over the use of the name Transformer Prime for its latest tablet/laptop combo. It believes that the name is way too close to its own trademarked property Optimus Prime, the leader of the Transformers. The... >>

Kre-o: Transformers Lego in disguise

Kre-o: Transformers Lego in disguise

By 22 July 2011

A spokesperson for Hamleys recently told us that Lego has had an "incredible year so far" and we can understand why, it has released sets with some killer licensed brands in 2011, including Pirates of the Caribbean and its own Ninjago, and they've really... >>

Win an Xbox 360 and Transformers: Dark of the Moon The Game

Win an Xbox 360 and Transformers: Dark of the Moon The Game

By 29 June 2011

To celebrate the release of Transformers: Dark of the Moon, our friends over at Activision have given us an Xbox 360 and ten copies of Transformers: Dark of the Moon on the Xbox 360 to give away to you dear reader.  This awesome new game sees you to... >>

Hamleys' top toys for Christmas 2011

Hamleys' top toys for Christmas 2011

By 28 June 2011

Like nervous turkeys, the tech, toy and entertainment industries have always got one eye on Christmas, and naturally so; it is, after all, the biggest time of year for sales. To be the must-have gadget, game or gizmo nestling in Santa's bulging sack at... >>

Pocket-lint learns to draw Transformers

Pocket-lint learns to draw Transformers

By 15 June 2011

It's difficult to imagine more of a dream job than Lee Bradley's; a Hasbro certified artist who makes his living drawing Transformers. Bradley is a self-taught illustrator who has worked with some of the biggest and best names in the comic book business.... >>

Augmented reality in action - advertising and retail

Augmented reality in action - advertising and retail

By 28 February 2011

By 2015, global revenues from augmented reality applications and services are expected to reach $1.5 billion. That’s a lot of money for something often branded as a gimmick. AR’s been around for over 20 years in one form or another but it took the... >>

Transformers 3D glasses helmet for kids lets you watch 3D in disguise

Transformers 3D glasses helmet for kids lets you watch 3D in disguise

By 23 February 2011

3D glasses aren’t that hip or cool, especially if you're 9-years-old. But, all that is about to change with the launch of the Hasbro Transformers 3D glasses/helmets later in the year. Hasbro has announced that it's partnered with Real-D, the company... >>


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