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Super Bowl 2012 tech ads: Seinfeld, Star Wars Bark Side, Go Daddy girls, Chevrolet apps and more

Super Bowl 2012 tech ads: Seinfeld, Star Wars Bark Side, Go Daddy girls, Chevrolet apps and more

By 6 February 2012

The Super Bowl has become a tester platform for all the big-budget adverts set to hit the US. Dominated by technology and consumer electronics advertising, it draws audience numbers quite unlike any other television show in the US, bar the Moon landings.... >>

Brandwatch buzzing for Super Bowl XLVI Twitter hype

Brandwatch buzzing for Super Bowl XLVI Twitter hype

By 3 February 2012

Want to know how well brands are performing with their Super Bowl advertising campaigns? Probably not; that sounds a bit dull after all. But how's about seeing how well brands are performing by seeing little cartoon worms (complete with gridiron helmets)... >>

Volkswagen turns to The Bark Side for new Star Wars Super Bowl XLVI spot (video)

Volkswagen turns to The Bark Side for new Star Wars Super Bowl XLVI spot (video)

By 19 January 2012

Last year's Super Bowl was memorable for one thing more than any other: not that it was played with the roof closed, which gave it an eerie atmosphere (in our opinion); nor that it marked a great victory for the Green Bay Packers, in their first Super... >>

Super Bowl 2011 tech ads: Motorola Xoom, The Daily and, er, Justin Bieber

Super Bowl 2011 tech ads: Motorola Xoom, The Daily and, er, Justin Bieber

By 7 February 2011

Super Bowl Sunday is the most important event in the US sporting calendar and it's also the launch day for the biggest TV ads of the year. With ads costing millions of dollars to place, it's only the big boys that can afford it, which explains why so... >>

Superbowl 2010 tech ads: Google talks love, Motorola puts Megan Fox in the tub

Superbowl 2010 tech ads: Google talks love, Motorola puts Megan Fox in the tub

By 8 February 2010

The Superbowl is a launch pad for the biggest new adverts in the US and this year those tech and gaming giants with plenty of money were out in force. Google who've famously said in the past that brand advertising was a waste of money, seemed to change... >>