Sound

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Bronze music format ensures the same song sounds different every time you play it

Bronze music format ensures the same song sounds different every time you play it

By 7 September 2012

A new music format has been created to ensure no song sounds the same, no matter how many times you play it. “Bronze” alters the components in a song each time you listen to it, which in turn subtly makes it sound different with every listen.  The... >>

World's first sound activated cinema ad to be played before The Dark Knight Rises

World's first sound activated cinema ad to be played before The Dark Knight Rises

By 20 July 2012

Cinema-goers are going to be encouraged to make as much noise as possible before The Dark Knight film begins at five selected cinemas across the UK. Men’s deodorant brand Lynx will be showing the world’s first-ever sound-activated cinema ad with audiences... >>