QR codes

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Hello Boys! Use your smartphone to strip a supermodel with Wonderbra AR

Hello Boys! Use your smartphone to strip a supermodel with Wonderbra AR

By 3 October 2012

Underwear brand Wonderbra has embraced smartphone and augmented reality technologies to give its new advertising campaign a saucy edge. Pictures of a fully-clothed Wonderbra model and supermodel Adriana Cernanova are appearing in print, online and on... >>

QR codes filling the void while NFC dawdles

QR codes filling the void while NFC dawdles

By 2 October 2012

By the time you’ve finished this article, you will see QR codes everywhere. You’ll see them on posters on your way to work, on products you’re about to buy and even on the boxes and devices strewn about your person as we speak. Just take a look... >>

Codgio Cube uses your phone and a QR coded die for daily news quiz fun

Codgio Cube uses your phone and a QR coded die for daily news quiz fun

By 25 July 2012

Using a QR coded die and a smartphone app, Codigo Cube is the latest way of proving you are superior to your friends in terms of trivia knowledge. The came uses a QR coded die which, after downloading the Codigo app, can be scanned using your phone’s... >>

Pint of Guinness reveals scannable QR code

Pint of Guinness reveals scannable QR code

By 22 May 2012

A pint glass that reveals a QR code when filled up with Guinness has been unveiled by the iconic brewery. Designed by BBDO New York, once topped up, the black stout liquid fills out the code that has been crafted into the glass container. The QR code... >>

PizzaExpress adds Virtual Chef's Table experience to restaurants

PizzaExpress adds Virtual Chef's Table experience to restaurants

By 11 May 2012

Always ready to embrace technology in order to improve customer experience, UK restaurant chain PizzaExpress has added a Virtual Chef's Table service to accompany two new pizzas. The dishes have been created by celebrity chef Valentine Warner so, after... >>

Google Maps could be covered with adverts following Facebook HQ stunt

Google Maps could be covered with adverts following Facebook HQ stunt

By 26 March 2012

Google Maps could be about to be covered with adverts following a Facebook HQ stunt that has seen the social network's headquarters roof get a massive 42ft square QR code. The code, which loads your mobile phone's browser with a URL when you scan it with... >>

Bromley FC to sport Betfair QR code haircuts for FA Cup clash

Bromley FC to sport Betfair QR code haircuts for FA Cup clash

By 10 November 2011

The first XI of Conference South football team Bromley FC will be part of a unique sponsorship drive this weekend, when they take on Leyton Orient in the first round of the FA Cup. The back of each player's head features a custom QR code which, when scanned... >>

VIDEO: South Korean Tesco shows the future of shopping

VIDEO: South Korean Tesco shows the future of shopping

By 27 June 2011

The South Korean Tesco variant, Home Plus, is enjoying a boom in popularity after successful implementation of its online-based QR powered shopping experience. Paying attention to the fact that Koreans work 2,256 hours each year (over 100 hours longer... >>

Facebook testing QR code implementation

Facebook testing QR code implementation

By 17 March 2010

It appears that engineers at social network Facebook are having a little play around with some new features - including the ability for users to generate their own two-dimensional QR codes, and as-you-type search results in the box at the top of the page.... >>

Tokyo building gets massive QR code

Tokyo building gets massive QR code

By 29 January 2010

A Tokyo building has been turned into a massive QR code, offering shoppers the opportunity to use their mobiles to snap a picture and be taken to a website that offers discounts on the shops in the local area. There's also another experience planned -... >>