Nielsen Online

Latest

Twitter facing serious user retention issues

Twitter facing serious user retention issues

By 29 April 2009

The majority of Twitterers quickly become quitterers, according to new statistics revealed by web metrics company Nielsen Online. Over 60% of Twitter sign-ups stop using the microblogging service after just 1 month, the firm reports. Although Twitter's... >>

Books most popular item to buy online

Books most popular item to buy online

By 28 January 2008

Books are the most popular item to buy online according to a recent global survey of more than 26,000 internet users in 48 countries by Nielsen Online. More internet shoppers have bought books than any other product online over the past three months,... >>