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Wii found in more affluent households, says Nielsen

Wii found in more affluent households, says Nielsen

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Gamers who like to keep up with the Jones might be interested in learning that the Nintendo Wii is the console to head for, at least according to research by Nielsen as it launched GamePlay Metrics, a games industry data-tracking service. Though better... >>

Survey shows online gaming popular amongst women

Survey shows online gaming popular amongst women

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The latest Active Gamer Benchmark Study by Nielsen Entertainment found some surprising statistics about female gamers in the US. Out of the 56% of active gamers who play games online, women actually make up 64% of them. However, in the overall gaming... >>

Study shows Brits mystified by tech terms and language

Study shows Brits mystified by tech terms and language

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A new study shows that although people in Britain are into their gadgets and new technology, they aren’t necessarily fluent with the tech-speak that is second nature to those who work and report on consumer technology. Nielsen/NetRatings discovered... >>