Mattel archive

  • Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display
    Cameras

    Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display

    By 11 October 2012

    Mattel’s latest Barbie doll not only has a hidden camera, it will also display any snaps taken with it on her LCD display-sporting T-shirt. Barbie Photo Fashion Doll is fitted with a 0.3-megapixel camera embedded in the back of Barbie’s necklace....

  • Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory
    Apps

    Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory

    By 10 September 2012

    The ability to play as the pigs in Angry Birds has been there all along, it turns out. All you need is the new Mattel King Pig accessory and you can unlock four ways to play within the original Angry Birds HD app. Launched by the toy company as part of...

  • Apptivity Hot Wheels pictures and hands-on
    Apps

    Apptivity Hot Wheels pictures and hands-on

    By 6 July 2012

    Toy-maker Mattel is set to launch a new iPad accessory that lets you interact with its Hot Wheels Apptivity app with a real Hot Wheels car and, as you might expect, we've already had a play ahead of the UK launch. The idea is that you buy one of four...

  • Angry Birds On Thin Ice pictures and hands-on
    Online

    Angry Birds On Thin Ice pictures and hands-on

    By 13 April 2012

    Angry Birds On Thin Ice is a new board game of the popular mobile game that you've no doubt have installed on your phone. Not being able to resist an afternoon skipping work, we quickly got to play, erhem, we mean work testing it to see whether you should...

  • Barbie Designable Hair extensions and doll pictures hands-on
    Online

    Barbie Designable Hair extensions and doll pictures hands-on

    By 30 September 2011

    Do you groan at the thought of your daughter playing with Barbie and her millions of add-ons and accessories come Christmas? What if we said we could give you a reason to be excited about the plastic hot-chick yourself? Up steps Barbie Designable Hair...

  • Sing-a-ma-jigs hands-on
    Online

    Sing-a-ma-jigs hands-on

    By 18 January 2011

    Mattel, aside from launching Angry Birds the board game, and Hot Wheels video cameras, is about to bring Sing-a-ma-jigs, launched in the US last year to the UK to infect small children up and down the land with their musical love. To those who have no...

  • Hot Wheels Video Racer lets you make driver seat action videos
    Online

    Hot Wheels Video Racer lets you make driver seat action videos

    By 9 January 2011

    Hot wheels video racer is probably the toy car that you would have wanted when you were a kid. Not content with the matchbox size cars being just cars anymore, Mattel has announced that this Christmas your kids will be after a matchbox car with a built-in...

  • Mindflex Duel: Mindflex goes two player
    Online

    Mindflex Duel: Mindflex goes two player

    By 9 January 2011

    Mattel has launched a follow up to the Jedi mind trick game they launched in 2010 at this year's CES in Las Vegas. Called Mindflex Dual, rather than see you using your brain to control a ball around a circular obstacle course like you did Mattel Mind...

  • Mattel Mind Flex hands-on
    Online

    Mattel Mind Flex hands-on

    By 26 November 2010

    First launched at CES in January, Mind Flex from Mattel is probably one of the crazier toys you will see under the Christmas tree this year. No it’s not about testing your knowledge, or seeing how well you can remember things, but about how well you...

  • Facebook draws for Pictionary's 25th anniversary
    Online

    Facebook draws for Pictionary's 25th anniversary

    By 12 October 2010

    Mattel has announced a new Pictionary Facebook app for UK users, in order to celebrate the doodling-game's 25th anniversary. According to Mattel the app "provides fans of the well-loved game, featuring crazy sketches and quick guesses, with an exciting...

  • Hands-on: Augmented reality Rock 'Em Sock 'Em Robots
    Phones

    Hands-on: Augmented reality Rock 'Em Sock 'Em Robots

    By 3 July 2010

    If any one thing could be called the star feature at Qualcomm's Uplinq developers' conference, in San Diego, USA, it was augmented reality (AR). The chipset manufacturer was keen to hawk around its Android-based development tools, and, considering the...

  • Barbie celebrates 50 years with MP3 player
    Audio

    Barbie celebrates 50 years with MP3 player

    By 13 February 2009

    Barbie turns the big 50 this year, and to celebrate reaching such a milestone, Mattel has released an MP3 player that Barbie would be proud to put her name on. Commissioned by INNO Design, the MP3 player is encased in a mirrored compact which opens up...

  • Mattel's Mindflex game uses the power of the mind
    Gaming

    Mattel's Mindflex game uses the power of the mind

    By 8 January 2009

    Never underestimate the power of the mind - Mattel has produced a game that will enable you to move an object, just by thinking about it. Set for release towards the end of the year, Mindflex is a mental acuity game that works with phonons produced by...

  • Hasbro drops Scrabulous lawsuit
    Online

    Hasbro drops Scrabulous lawsuit

    By 16 December 2008

    Hasbro has dropped its lawsuit against the company that created the now-famous Scrabulous Facebook application after reaching an agreement. RJ Softwares, a Calcutta-based company run by brothers Rajat Agarwalla and Jayant Agarwall, was facing a court...

  • Amazon launches "frustration-free" packaging
    Gadgets

    Amazon launches "frustration-free" packaging

    By 4 November 2008

    Likely to be welcomed by many, Amazon.com has launched "frustration-free packaging" a new initiative designed to "make it easier for customers to liberate products from their packages" Amazon says it is focusing first on two kinds of items: those enclosed...

  • Scrabulous boards wiped clear across the world
    Online

    Scrabulous boards wiped clear across the world

    By 26 August 2008

    The team over at PC Pro have gone into mourning as the Facebook app Scrabulous was finally taken down in the UK. The application was removed for Facebookers in North America in July, because of a long running wrangle between Hasbro - which owns the rights...

  • Barbie goes multimedia for geeky girls
    Online

    Barbie goes multimedia for geeky girls

    By 27 April 2007

    Girl Gamers became all the rage at the 2006 London Games Festival and now Barbie is linking up to the online generation. Mattel has launched a new Barbie Girl online community where little ladies can lay games, chat and "hang out" with other tween-ish...

  • RFID chips embedded into collectable videogame cards
    Gaming

    RFID chips embedded into collectable videogame cards

    By 24 October 2006

    Mattel has teamed up with British company Innovision Research and Technology to create a new games platform that incorporates RFID technology into collectable cards. Hyperscan combines video games with collectable cards for the first time interactively....

  • Mattel Juice Box review
    Audio 4 out of 5

    Mattel Juice Box review

    By 26 January 2005

    No matter what people say, gadgets are expensive, especially the latest ones. It's no surprise then that a face of horror would come over your face if you saw a small child playing with your latest £400 portable media centre. These things are supposed...