Mattel

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View-Master hands-on: The VR reimagining of a 50s classic

View-Master hands-on: The VR reimagining of a 50s classic

By 18 February 2015

As you have no doubt heard, Mattel wants to re-launch its classic View-Master toy with a fresh injection of virtual reality, Google Cardboard style. This leverages the iconic red viewer from the late 50s that used disc-mounted photos, one for each eye,... >>

Internet connected Barbie will talk to your kids and learn from their responses

Internet connected Barbie will talk to your kids and learn from their responses

By 17 February 2015

Barbie has always moved with the times, adapting to fashion and themes throughout her 56-year-old lifespan and now she is to become interactive and internet connected as Mattel plans to introduce Hello Barbie, a doll that can talk to children and respond... >>

View-Master returns as an Android VR headset thanks to Mattel and Google

View-Master returns as an Android VR headset thanks to Mattel and Google

By 13 February 2015

It was hinted at last week but Mattel has now unveiled its virtual reality headset project it has developed in partnership with Google. Shown at the New York Toy Fair for the first time, the VR device is a welcome return for the View-Master, Mattel's... >>

Google and Mattel have an event next week for some mystery product, possibly VR-related

Google and Mattel have an event next week for some mystery product, possibly VR-related

By 5 February 2015

Mattel and Google are working on something together. The two companies have sent invites to the press for an event scheduled for 13 February in New York City. The invite appears to display an illustration of a View-Master reel, a popular toy from the... >>

Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display

Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display

By 11 October 2012

Mattel’s latest Barbie doll not only has a hidden camera, it will also display any snaps taken with it on her LCD display-sporting T-shirt. Barbie Photo Fashion Doll is fitted with a 0.3-megapixel camera embedded in the back of Barbie’s necklace.... >>

Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory

Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory

By 10 September 2012

The ability to play as the pigs in Angry Birds has been there all along, it turns out. All you need is the new Mattel King Pig accessory and you can unlock four ways to play within the original Angry Birds HD app. Launched by the toy company as part of... >>

Apptivity Hot Wheels pictures and hands-on

Apptivity Hot Wheels pictures and hands-on

By 6 July 2012

Toy-maker Mattel is set to launch a new iPad accessory that lets you interact with its Hot Wheels Apptivity app with a real Hot Wheels car and, as you might expect, we've already had a play ahead of the UK launch. The idea is that you buy one of four... >>

Angry Birds On Thin Ice pictures and hands-on

Angry Birds On Thin Ice pictures and hands-on

By 13 April 2012

Angry Birds On Thin Ice is a new board game of the popular mobile game that you've no doubt have installed on your phone. Not being able to resist an afternoon skipping work, we quickly got to play, erhem, we mean work testing it to see whether you should... >>

Barbie Designable Hair extensions and doll pictures hands-on

Barbie Designable Hair extensions and doll pictures hands-on

By 30 September 2011

Do you groan at the thought of your daughter playing with Barbie and her millions of add-ons and accessories come Christmas? What if we said we could give you a reason to be excited about the plastic hot-chick yourself? Up steps Barbie Designable Hair... >>

Sing-a-ma-jigs hands-on

Sing-a-ma-jigs hands-on

By 18 January 2011

Mattel, aside from launching Angry Birds the board game, and Hot Wheels video cameras, is about to bring Sing-a-ma-jigs, launched in the US last year to the UK to infect small children up and down the land with their musical love. To those who have no... >>