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Mattel View-Master 2.0 takes Google Cardboard VR to another level

Mattel View-Master 2.0 takes Google Cardboard VR to another level

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Toy maker Mattel took its 75 year old View-Master and recently reinvented it to work like Google cardboard. Now it's got an upgraded model on the way to enhance that even futher.The first Mattel View-Master VR viewer allowed phone owners to mount their... >>

View-Master hands-on: The VR reimagining of a 50s classic

View-Master hands-on: The VR reimagining of a 50s classic

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As you have no doubt heard, Mattel wants to re-launch its classic View-Master toy with a fresh injection of virtual reality, Google Cardboard style.This leverages the iconic red viewer from the late 50s that used disc-mounted photos, one for each eye,... >>

Internet connected Barbie will talk to your kids and learn from their responses

Internet connected Barbie will talk to your kids and learn from their responses

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Barbie has always moved with the times, adapting to fashion and themes throughout her 56-year-old lifespan and now she is to become interactive and internet connected as Mattel plans to introduce Hello Barbie, a doll that can talk to children and respond... >>

View-Master returns as an Android VR headset thanks to Mattel and Google

View-Master returns as an Android VR headset thanks to Mattel and Google

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It was hinted at last week but Mattel has now unveiled its virtual reality headset project it has developed in partnership with Google. Shown at the New York Toy Fair for the first time, the VR device is a welcome return for the View-Master, Mattel's... >>

Google and Mattel have an event next week for some mystery product, possibly VR-related

Google and Mattel have an event next week for some mystery product, possibly VR-related

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Mattel and Google are working on something together.The two companies have sent invites to the press for an event scheduled for 13 February in New York City. The invite appears to display an illustration of a View-Master reel, a popular toy from the 1990s.... >>

Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display

Barbie Photo Fashion Doll has hidden camera and LCD T-shirt display

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Mattel’s latest Barbie doll not only has a hidden camera, it will also display any snaps taken with it on her LCD display-sporting T-shirt.Barbie Photo Fashion Doll is fitted with a 0.3-megapixel camera embedded in the back of Barbie’s necklace. The... >>

Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory

Angry Birds Magic: Mattel lets the Pigs turn on the Angry Birds with new Apptivity accessory

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The ability to play as the pigs in Angry Birds has been there all along, it turns out. All you need is the new Mattel King Pig accessory and you can unlock four ways to play within the original Angry Birds HD app.Launched by the toy company as part of... >>

Apptivity Hot Wheels pictures and hands-on

Apptivity Hot Wheels pictures and hands-on

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Toy-maker Mattel is set to launch a new iPad accessory that lets you interact with its Hot Wheels Apptivity app with a real Hot Wheels car and, as you might expect, we've already had a play ahead of the UK launch.The idea is that you buy one of four of... >>

Angry Birds On Thin Ice pictures and hands-on

Angry Birds On Thin Ice pictures and hands-on

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Angry Birds On Thin Ice is a new board game of the popular mobile game that you've no doubt have installed on your phone.Not being able to resist an afternoon skipping work, we quickly got to play, erhem, we mean work testing it to see whether you should... >>

Barbie Designable Hair extensions and doll pictures hands-on

Barbie Designable Hair extensions and doll pictures hands-on

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Do you groan at the thought of your daughter playing with Barbie and her millions of add-ons and accessories come Christmas? What if we said we could give you a reason to be excited about the plastic hot-chick yourself?Up steps Barbie Designable Hair... >>

Sing-a-ma-jigs hands-on

Sing-a-ma-jigs hands-on

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Mattel, aside from launching Angry Birds the board game, and Hot Wheels video cameras, is about to bring Sing-a-ma-jigs, launched in the US last year to the UK to infect small children up and down the land with their musical love.To those who have no... >>

Hot Wheels Video Racer lets you make driver seat action videos

Hot Wheels Video Racer lets you make driver seat action videos

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Hot wheels video racer is probably the toy car that you would have wanted when you were a kid.Not content with the matchbox size cars being just cars anymore, Mattel has announced that this Christmas your kids will be after a matchbox car with a built-in... >>

Mindflex Duel: Mindflex goes two player

Mindflex Duel: Mindflex goes two player

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Mattel has launched a follow up to the Jedi mind trick game they launched in 2010 at this year's CES in Las Vegas.Called Mindflex Dual, rather than see you using your brain to control a ball around a circular obstacle course like you did Mattel Mind... >>

Mattel Mind Flex hands-on

Mattel Mind Flex hands-on

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First launched at CES in January, Mind Flex from Mattel is probably one of the crazier toys you will see under the Christmas tree this year. No it’s not about testing your knowledge, or seeing how well you can remember things, but about how well you... >>

Facebook draws for Pictionary's 25th anniversary

Facebook draws for Pictionary's 25th anniversary

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Mattel has announced a new Pictionary Facebook app for UK users, in order to celebrate the doodling-game's 25th anniversary.According to Mattel the app "provides fans of the well-loved game, featuring crazy sketches and quick guesses, with an exciting... >>

Hands-on: Augmented reality Rock 'Em Sock 'Em Robots

Hands-on: Augmented reality Rock 'Em Sock 'Em Robots

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If any one thing could be called the star feature at Qualcomm's Uplinq developers' conference, in San Diego, USA, it was augmented reality (AR). The chipset manufacturer was keen to hawk around its Android-based development tools, and, considering the... >>

Mattel's Mindflex game uses the power of the mind

Mattel's Mindflex game uses the power of the mind

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Never underestimate the power of the mind - Mattel has produced a game that will enable you to move an object, just by thinking about it. Set for release towards the end of the year, Mindflex is a mental acuity game that works with phonons produced by... >>