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World's first sound activated cinema ad to be played before The Dark Knight Rises

World's first sound activated cinema ad to be played before The Dark Knight Rises

By 20 July 2012

Cinema-goers are going to be encouraged to make as much noise as possible before The Dark Knight film begins at five selected cinemas across the UK. Men’s deodorant brand Lynx will be showing the world’s first-ever sound-activated cinema ad with audiences... >>

Apollo Cinemas offers More 3D content

Apollo Cinemas offers More 3D content

By 28 February 2011

Apollo Cinemas has revealed the details of its More campaign, meaning more (you can see how they thought up the name can't you?) 3D content will be hitting the screens at its 14 UK locations. Using Sony Digital Cinema 4K technology Apollo is promising... >>

Cineworld offers 3D Aviator specs for fashionistas

Cineworld offers 3D Aviator specs for fashionistas

By 23 July 2010

The worst thing about 3D cinema is the massive headache it gives and the nausea that accompanies that. The second worst thing is that you have to wear 3D glasses that make it look as if you want an extras role on the next Blade movie. But this is set... >>

How to watch the World Cup in 3D...

How to watch the World Cup in 3D...

By 20 May 2010

3D is certainly riding on a particularly large next-big-thing wave at the moment, with both film and television companies hoping to bring ever more 3D content to the masses. One massive area in which 3D is set to grow is in sporting content, namely football,... >>

6 Nations rugby to see live sports 3D debut

6 Nations rugby to see live sports 3D debut

By 12 January 2010

England's forthcoming rugby match against Wales is to be shot in, and then shown live in 3D at cinemas across the UK, in what will be Europe's first live sports broadcast in 3D. Team sponsor O2 has revealed the match, due to take place at Twickenham on... >>

O2 announces interactive 3D cinema game

O2 announces interactive 3D cinema game

By 30 June 2009

O2 has announced what it's calling the "world's first" interactive 3D cinema game, which will roll out across 20 Vue cinemas in the UK this summer. It's called "Asteroid Storm". Going live on 10 July, it'll require different sides of the cinema to put... >>

Odeon to offer 3D screens in 75 cinemas

Odeon to offer 3D screens in 75 cinemas

By 11 February 2009

Odeon, apparently Europe's largest cinema chain and the biggest outside the States, has become the latest to sign up to install 3D technology at its cinemas. NEC Display Solutions has announced that its digital projectors are to be rolled out by Odeon... >>

3D "My Bloody Valentine" nets 71% box office revenue

3D "My Bloody Valentine" nets 71% box office revenue

By 26 January 2009

In the widest cinematic 3D film release to date, it's been revealed that the 3D version of "My Bloody Valentine" has brought in 71% of the total box office revenue. RealD, a 3D cinema outfitter, says the film achieved $27 million in its first week of... >>


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