Aurasma

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Taggar is here to make augmented reality sociable: Hide messages in objects only your mates can find

Taggar is here to make augmented reality sociable: Hide messages in objects only your mates can find

By 6 December 2013

Taggar, a new app from the people behind augmented reality app Aurasma, has been launched. But it’s more than just an app, it’s an entirely new platform. The Taggar app takes the next step from intelligent augmented reality to socialising the technology.... >>

Budweiser and AR firm Aurasma allow you to drink beer from the FA Cup... of sorts

Budweiser and AR firm Aurasma allow you to drink beer from the FA Cup... of sorts

By 17 October 2012

Budweiser has once again partnered with augmented reality specialist Aurasma to create an interesting way for smartphone owners to engage with the FA Cup. The headline sponsor of the English footy tournament has made one of many fans' dreams come true,... >>

The Rolling Stones launch world's biggest AR campaign for Grrr! greatest hits album

The Rolling Stones launch world's biggest AR campaign for Grrr! greatest hits album

By 20 September 2012

To celebrate the forthcoming release of Grrr!, the Rolling Stones' 50th anniversary greatest hits album, the band, ABKCO Music and Universal Music have teamed with augmented reality specialist Aurasma to create the world's biggest music AR campaign to... >>

Ed Sheeran and Devlin team up with Aurasma for virtual AR gigs

Ed Sheeran and Devlin team up with Aurasma for virtual AR gigs

By 15 August 2012

Singer songwriter Ed Sheeran features on a new single by UK rapper Devlin, who is offering fans the chance to watch an exclusive cut by pointing their smartphones at dedicated advertising posters around the country. Using the Aurasma augmented reality... >>

Somerset House venue map marked on Bing as Microsoft’s mobile search focus goes local

Somerset House venue map marked on Bing as Microsoft’s mobile search focus goes local

By 16 May 2012

You’ll be able to get a much closer look at Somerset House from today without even needing to set foot in London, thanks to Microsoft and its increasingly popular Bing Maps. Head over to the service on either desktop or mobile and you’ll find a detailed... >>

Universal 100 app brings movies to life thanks to Aurasma

Universal 100 app brings movies to life thanks to Aurasma

By 23 April 2012

Aurasma has teamed up with Universal Pictures to bring DVD and Blu-ray sleeves to life. The Universal 100 app uses Aurasma’s virtual reality technology to recreate scenes from some of the studio's most famous movies. Once downloaded you can point your... >>

Dewar's offers AR tipple with poet Rabbie for Burns Night

Dewar's offers AR tipple with poet Rabbie for Burns Night

By 25 January 2012

Dewar's World of Whisky is celebrating tonight's Burns Night by offering visitors to its Aberfeldy Distillery a tech-laden tipple with Rabbie Burns himself. It has turned a painting of the poet into an Aurasma AR trigger which comes alive and recites... >>

Aurasma 3D engine lets you augment your own reality

Aurasma 3D engine lets you augment your own reality

By 9 January 2012

Aurasma is to announce a new customisable 3D engine to developers which will allow them to build complex augmented reality experience for smartphone users.  The new app will allow you to use built in tools to add new characters and animations to the... >>

Pocket-lint teams up with Aurasma to bring you the world's first 3D AR advent calendar

Pocket-lint teams up with Aurasma to bring you the world's first 3D AR advent calendar

By 1 December 2011

Pocket-lint and leading augmented reality platform Aurasma have teamed to offer a rather unique exclusive advent calendar this Christmas. Using the AR application and former App of the Day Aurasma Lite, which is free to download for iPhone (4 and above),... >>

APP OF THE DAY: Aurasma Lite review - (Spurs fans download now)

APP OF THE DAY: Aurasma Lite review - (Spurs fans download now)

By 30 September 2011

If you’re reading this before 4:45pm GMT on Sunday 2 October 2011, you’re a Spurs fan and you happen to own either an Android or Apple smartphone, then you’re in luck. Pocket-lint’s App of the Day is not something exclusive to you, but you’re... >>