Alan Sugar

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Tesco signs with Sugar's Amscreen for adverts that can tell how old you are

Tesco signs with Sugar's Amscreen for adverts that can tell how old you are

By 4 November 2013

Tesco is the first retailer to sign with Amscreen for national rollout of its digital advertising displays that can tell whether you are male or female, your age and how long you're looking at each advert. The OptimEyes screens, which Pocket-lint told... >>

Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

By 10 July 2013

Amscreen, a division of Sir Alan Sugar's Amshold company, has devised a way advertisers can gather information about those who view their ads, even when they are just on a high street. Using face detection technology through Amscreen displays fitted with... >>

Lord Sugar: Freeview box is a waste, YouView only box you need

Lord Sugar: Freeview box is a waste, YouView only box you need

By 4 July 2012

YouView's non-executive chairman Alan Sugar has claimed that the new service will not be aiming to steal users away from pay-TV rivals Sky and Virgin Media, but to take on Freeview in the home. At least when it comes to set-top-boxes. Speaking at the... >>

VIDEO: Lord Alan Sugar takes on Piers Morgan in viral video

VIDEO: Lord Alan Sugar takes on Piers Morgan in viral video

By 28 June 2011

Looks like the battle between Piers Morgan and Lord Sugar isn't quite over yet. First the Twitter feud, now this, the viral video campaign created for his advertising platform Linklocal. Piers makes an appearance in the video about a minute in as a lego... >>

Kip Meek replaced by Alan Sugar at YouView

Kip Meek replaced by Alan Sugar at YouView

By 7 March 2011

YouView has swapped its non-executive chairman for Sugar. And before you say, "how many bags?", we're talking about the entrepreneur and host of The Apprentice. Former incumbent Kip Meek, who joined YouView when it was still known as Project Canvas,... >>


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