Advertising archive

  • Sony selling its waterproof MP3 player in a bottle of water
    Audio

    Sony selling its waterproof MP3 player in a bottle of water

    By 11 February 2014

    Sony wants to convince you its waterproof NWZ-W273 MP3 player can really go with you for a swim.  The company has begun an advertising campaign in New Zealand to sell the waterproof MP3 player within a bottle of water. It's called the Bottled Walkman,...

  • Facebook's auto-playing videos ads will begin testing Thursday
    Online

    Facebook's auto-playing videos ads will begin testing Thursday

    By 17 December 2013

    Facebook is to begin playing video advertisements on a users timelines, according to The Wall Street Journal. The new type of advertisements will be announced on Tuesday and will begin rolling out on Thursday. Users won't need to click on the advertisements,...

  • Instagram gives us first look at in-stream advertisements
    Online

    Instagram gives us first look at in-stream advertisements

    By 24 October 2013

    Instagram has released the first images of what advertising will look like on its platform. The Facebook-owned company previously announced advertising would land on its product later this year, drawing complaints from many users who want an ad-free experience. ...

  • Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are
    Gadgets

    Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

    By 10 July 2013

    Amscreen, a division of Sir Alan Sugar's Amshold company, has devised a way advertisers can gather information about those who view their ads, even when they are just on a high street. Using face detection technology through Amscreen displays fitted with...

  •  Thermal Targeted Proximity Messaging: The next big thing in advertising
    Online

    Thermal Targeted Proximity Messaging: The next big thing in advertising

    By 9 August 2012

    Next time the sun is shining and you’ve logged on to one of O2’s free public Wi-Fi hotspots in central London don’t be surprised if you have the sudden urge to buy an ice cream. O2 has joined forces with Unilever to promote its Wall’s Ice Cream...

  • World's first sound activated cinema ad to be played before The Dark Knight Rises
    Online

    World's first sound activated cinema ad to be played before The Dark Knight Rises

    By 20 July 2012

    Cinema-goers are going to be encouraged to make as much noise as possible before The Dark Knight film begins at five selected cinemas across the UK. Men’s deodorant brand Lynx will be showing the world’s first-ever sound-activated cinema ad with audiences...

  • Microsoft NUads brings interactive adverts to Xbox Live
    Online

    Microsoft NUads brings interactive adverts to Xbox Live

    By 14 June 2012

    Microsoft has announced the launch of its NUads advertising platform, bringing interactive adverts to Xbox Live. From today the system is available for interested companies, with Toyota and Unilever already signing up. But what does this mean for you...

  • YouTube and NBC put Super Bowl commercials in one place
    Online

    YouTube and NBC put Super Bowl commercials in one place

    By 24 January 2012

    Sunday 5 February is a massive day the football calendar. Chelsea and United are set to square off at the Bridge and Lowestoft Town travel to Cray Wanderers for a big match in the Isthmian Premier. Yes indeedy, we're set for a day of sporting brilliance....

  • Vodafone feels the force with Yoda (video)
    Phones

    Vodafone feels the force with Yoda (video)

    By 18 January 2012

    If there's one thing that geeks love it is Star Wars. If there's another, it is mobile phones. There are other things, of course, but those two serve as a legitimate intro into this story, which involves Vodafone recruiting Yoda, the Jedi Master, to front...

  • The Augmented Reality adverts that are leaping off the page
    Cars

    The Augmented Reality adverts that are leaping off the page

    By 12 January 2012

    Qualcomm, alongside augmented reality experts Vuforia, has demoed a series of new AR adverts at CES that continue to show what is possible with the technology and how it plans to change advertising not in the distance future, but right now. New examples...

  • Transfer swoop as Everton sign Best Buy
    Online

    Transfer swoop as Everton sign Best Buy

    By 30 August 2011

    It's hardly up there with Manchester City snapping up Samir Nasri or West Ham buying the brilliantly named Brian Montenegro, but Everton have pulled off a transfer deadline coup by making Best Buy its official technology partner. The deal means that Everton...

  • Betfair slaps QR code adverts on beach volleyball bums
    Online

    Betfair slaps QR code adverts on beach volleyball bums

    By 8 August 2011

    When Pocket-lint went to watch beach volleyball a couple of years ago we were escorted from the arena during a tight match between Brazil and Sweden for using our super-zoom camera to take sneaky pics of the ladies' bikini-bums. But now that sort of behaviour...

  • Promoted Tweets hit your Twitter Stream
    Online

    Promoted Tweets hit your Twitter Stream

    By 29 July 2011

    Promoted Tweets, a.k.a. advertisements, will now be appearing on your Twitter stream the micro-blogging giant has announced. The good news is that you won't be getting tweets from any old Terry Tibbs trying to sell you a used car - you'll only get notifications...

  • Sky targeted adverts coming to your living room in 2013
    Home Cinema

    Sky targeted adverts coming to your living room in 2013

    By 15 March 2011

    Sky is said to be readying targeted adverts for its customers - based on their viewing habits, location and the package they subscribe too. And we're not talking about online viewing here, we're talking adverts during live broadcasts via your usual TV....

  • VIDEO: Funky Cooliris interactive iPad advert
    Tablets

    VIDEO: Funky Cooliris interactive iPad advert

    By 2 March 2011

    Adverts are annoying we know. But without advertising there would be no money generated online (not much, anyway) and therefore no Pocket-lint. Imagine that - no Pocket-lint. It's a dark thought isn't it? So embrace the advertising we say - especially...

  • Augmented reality in action - advertising and retail
    Laptops

    Augmented reality in action - advertising and retail

    By 28 February 2011

    By 2015, global revenues from augmented reality applications and services are expected to reach $1.5 billion. That’s a lot of money for something often branded as a gimmick. AR’s been around for over 20 years in one form or another but it took the...

  • VIDEO: New Skoda Fabia TV ad is "Made of Meaner Stuff"
    Online

    VIDEO: New Skoda Fabia TV ad is "Made of Meaner Stuff"

    By 3 November 2010

    It's a complete turnaround for the Skoda Fabia, as the cake car ad, which saw pastry chefs lovingly craft the car out of a variety of confection - and was akin to something out of Willy Wonka's chocolate factory - is updated with a no-nonsense tough-man...

  • Twitter begins advertising in user timelines
    Online

    Twitter begins advertising in user timelines

    By 2 November 2010

    Twitter, who until recently has always gone against the usual banner ads that purvey the rest of the social networks, has begun allowing promoted tweets to be placed in users individual streams. The move comes after Twitter decided, earlier in the year,...

  • VIDEO: Windows Phone 7 Secret Cinema teaser
    Phones

    VIDEO: Windows Phone 7 Secret Cinema teaser

    By 6 September 2010

    Windows Phone is sponsoring the Secret Cinema events this year, and it seems as if those movie-buffs lucky enough to get tickets to the screening of Lawrence of Arabia over the weekend, also got a sneaky peak at the new Windows Phone 7 UI via a David...

  • VIDEO: Chatroulette used for The Last Exorcism viral campaign
    Online

    VIDEO: Chatroulette used for The Last Exorcism viral campaign

    By 20 August 2010

    For anyone who regularly uses Chatroulette, the service is now becoming a rather dangerous place. This, however, is not down to viruses or privacy risks, but the risk of messing your trousers after a rather innovative advertising stunt. The social video...

  • The iPad is "delicious"
    Online

    The iPad is "delicious"

    By 18 August 2010

    The iPad is "delicious" according to Apple in its latest advert, showing off the virtues of the company's internet tablet. The advert, which shows a number of apps including Flipboard, Twitter and Apple's own word processor app Pages, and set to an upbeat...

  • Motorola latest to slam Apple with press campaign
    Phones

    Motorola latest to slam Apple with press campaign

    By 29 July 2010

    The problem with criticising your competitors in public is that they have the right to retaliate as well, and that's exactly what Motorola has done with a new press advert in the US. Rather like Samsung's two fold advert in the UK where it suggested...

  • 10 reasons why linear TV is here for the long term
    Home Cinema

    10 reasons why linear TV is here for the long term

    By 23 July 2010

    iPlayer, Project Canvas, Google TV, Hulu, YouTube - name as many IPTV platforms and players as you like but the fact remains we'll still all be watching bog standard, beamed over the air and decoded, linear, live TV in 2020. And we're not talking a minority...

  • VIDEO: PlayStation Move first TV advert in Japan
    Gaming

    VIDEO: PlayStation Move first TV advert in Japan

    By 6 July 2010

    This advert is probably a lot more interesting if you speak Japanese, but even if you don't you'll probably still get the gist. Japan's first Move commercial shows off some of the gameplay of release titles including EyePet, Sports Champions, Beat Sketch,...

  • Sponsored tweets: The new trend
    Online

    Sponsored tweets: The new trend

    By 17 June 2010

    You may have become familiar with sponsored tweets appearing in your Twitter timeline, but you wouldn't have seen sponsored Twitter trends appearing - until now that is. For if you look at the current trending topics on your Twitter home page you will...