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Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

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Amscreen, a division of Sir Alan Sugar's Amshold company, has devised a way advertisers can gather information about those who view their ads, even when they are just on a high street. Using face detection technology through Amscreen displays fitted with... >>

 Thermal Targeted Proximity Messaging: The next big thing in advertising

Thermal Targeted Proximity Messaging: The next big thing in advertising

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Next time the sun is shining and you’ve logged on to one of O2’s free public Wi-Fi hotspots in central London don’t be surprised if you have the sudden urge to buy an ice cream. O2 has joined forces with Unilever to promote its Wall’s Ice Cream... >>

World's first sound activated cinema ad to be played before The Dark Knight Rises

World's first sound activated cinema ad to be played before The Dark Knight Rises

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Cinema-goers are going to be encouraged to make as much noise as possible before The Dark Knight film begins at five selected cinemas across the UK. Men’s deodorant brand Lynx will be showing the world’s first-ever sound-activated cinema ad with audiences... >>

Microsoft NUads brings interactive adverts to Xbox Live

Microsoft NUads brings interactive adverts to Xbox Live

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Microsoft has announced the launch of its NUads advertising platform, bringing interactive adverts to Xbox Live. From today the system is available for interested companies, with Toyota and Unilever already signing up. But what does this mean for you... >>

YouTube and NBC put Super Bowl commercials in one place

YouTube and NBC put Super Bowl commercials in one place

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Sunday 5 February is a massive day the football calendar. Chelsea and United are set to square off at the Bridge and Lowestoft Town travel to Cray Wanderers for a big match in the Isthmian Premier. Yes indeedy, we're set for a day of sporting brilliance.... >>

Vodafone feels the force with Yoda (video)

Vodafone feels the force with Yoda (video)

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If there's one thing that geeks love it is Star Wars. If there's another, it is mobile phones. There are other things, of course, but those two serve as a legitimate intro into this story, which involves Vodafone recruiting Yoda, the Jedi Master, to front... >>

The Augmented Reality adverts that are leaping off the page

The Augmented Reality adverts that are leaping off the page

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Qualcomm, alongside augmented reality experts Vuforia, has demoed a series of new AR adverts at CES that continue to show what is possible with the technology and how it plans to change advertising not in the distance future, but right now. New examples... >>

Transfer swoop as Everton sign Best Buy

Transfer swoop as Everton sign Best Buy

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It's hardly up there with Manchester City snapping up Samir Nasri or West Ham buying the brilliantly named Brian Montenegro, but Everton have pulled off a transfer deadline coup by making Best Buy its official technology partner. The deal means that Everton... >>

Promoted Tweets hit your Twitter Stream

Promoted Tweets hit your Twitter Stream

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Promoted Tweets, a.k.a. advertisements, will now be appearing on your Twitter stream the micro-blogging giant has announced. The good news is that you won't be getting tweets from any old Terry Tibbs trying to sell you a used car - you'll only get notifications... >>

Sky targeted adverts coming to your living room in 2013

Sky targeted adverts coming to your living room in 2013

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Sky is said to be readying targeted adverts for its customers - based on their viewing habits, location and the package they subscribe too. And we're not talking about online viewing here, we're talking adverts during live broadcasts via your usual TV.... >>