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Sony selling its waterproof MP3 player in a bottle of water

Sony selling its waterproof MP3 player in a bottle of water

By 11 February 2014

Sony wants to convince you its waterproof NWZ-W273 MP3 player can really go with you for a swim.  The company has begun an advertising campaign in New Zealand to sell the waterproof MP3 player within a bottle of water. It's called the Bottled Walkman,... >>

Facebook's auto-playing videos ads will begin testing Thursday

Facebook's auto-playing videos ads will begin testing Thursday

By 17 December 2013

Facebook is to begin playing video advertisements on a users timelines, according to The Wall Street Journal. The new type of advertisements will be announced on Tuesday and will begin rolling out on Thursday. Users won't need to click on the advertisements,... >>

Instagram gives us first look at in-stream advertisements

Instagram gives us first look at in-stream advertisements

By 24 October 2013

Instagram has released the first images of what advertising will look like on its platform. The Facebook-owned company previously announced advertising would land on its product later this year, drawing complaints from many users who want an ad-free experience. ... >>

Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

Sir Alan Sugar's Amscreen launches advertising with face detection, can tell how old you are

By 10 July 2013

Amscreen, a division of Sir Alan Sugar's Amshold company, has devised a way advertisers can gather information about those who view their ads, even when they are just on a high street. Using face detection technology through Amscreen displays fitted with... >>

 Thermal Targeted Proximity Messaging: The next big thing in advertising

Thermal Targeted Proximity Messaging: The next big thing in advertising

By 9 August 2012

Next time the sun is shining and you’ve logged on to one of O2’s free public Wi-Fi hotspots in central London don’t be surprised if you have the sudden urge to buy an ice cream. O2 has joined forces with Unilever to promote its Wall’s Ice Cream... >>

World's first sound activated cinema ad to be played before The Dark Knight Rises

World's first sound activated cinema ad to be played before The Dark Knight Rises

By 20 July 2012

Cinema-goers are going to be encouraged to make as much noise as possible before The Dark Knight film begins at five selected cinemas across the UK. Men’s deodorant brand Lynx will be showing the world’s first-ever sound-activated cinema ad with audiences... >>

Microsoft NUads brings interactive adverts to Xbox Live

Microsoft NUads brings interactive adverts to Xbox Live

By 14 June 2012

Microsoft has announced the launch of its NUads advertising platform, bringing interactive adverts to Xbox Live. From today the system is available for interested companies, with Toyota and Unilever already signing up. But what does this mean for you... >>

YouTube and NBC put Super Bowl commercials in one place

YouTube and NBC put Super Bowl commercials in one place

By 24 January 2012

Sunday 5 February is a massive day the football calendar. Chelsea and United are set to square off at the Bridge and Lowestoft Town travel to Cray Wanderers for a big match in the Isthmian Premier. Yes indeedy, we're set for a day of sporting brilliance.... >>

Vodafone feels the force with Yoda (video)

Vodafone feels the force with Yoda (video)

By 18 January 2012

If there's one thing that geeks love it is Star Wars. If there's another, it is mobile phones. There are other things, of course, but those two serve as a legitimate intro into this story, which involves Vodafone recruiting Yoda, the Jedi Master, to front... >>

The Augmented Reality adverts that are leaping off the page

The Augmented Reality adverts that are leaping off the page

By 12 January 2012

Qualcomm, alongside augmented reality experts Vuforia, has demoed a series of new AR adverts at CES that continue to show what is possible with the technology and how it plans to change advertising not in the distance future, but right now. New examples... >>