Adidas archive

  • Adidas looks at the World Cup from a different perspective, Brazuca ball kitted with internal cameras
    Sports Fitness

    Adidas looks at the World Cup from a different perspective, Brazuca ball kitted with internal cameras

    By 3 April 2014

    Adidas is building up to this summer's World Cup tournament by sending a customised Brazuca ball around the world to capture the excitement of football from a different perspective. The sports brand has kitted out one of the official World Cup footballs...

  • Adidas updates Smart Run watch with improved battery life, GPS data export
    Sports Fitness

    Adidas updates Smart Run watch with improved battery life, GPS data export

    By 21 January 2014

    Adidas released a sizable update for its Smart Run training watch on Tuesday, addressing the complaints voiced by early users. The update is now available to download on the training watch, adding the ability to export GPS data from runs. It also improves...

  • A week in reviews: 11 - 15 November
    Homepage

    A week in reviews: 11 - 15 November

    By 16 November 2013

    Mid November and there's only one thing on most people's minds: the imminent Xbox One and Playstation 4 launches. In the UK we have to wait a little longer than America does for the PS4 launch, but we've been playing around with the final machine's user...

  • Adidas miCoach Smart Run review
    Sports Fitness 2 out of 5

    Adidas miCoach Smart Run review

    By 12 November 2013

    Smart watches are all the rage at the moment, particularly those designed for sports. Adidas has added the Smart Run watch to its miCoach personal training system and crammed it full of tech. It includes a strapless heart rate monitor, GPS tracking, full...

  • Instagram's ad platform launches: Here's how to hide those sponsored ads
    Apps

    Instagram's ad platform launches: Here's how to hide those sponsored ads

    By 1 November 2013

    After Instagram fell under Facebook's umbrella, the Instagram community - made up of more than 150 million members - worried that the popular photo-sharing app would become plagued by cumbersome ads. And they were right - kind of. Instagram has officially...

  • Adidas could develop apps for other watches
    Sports Fitness

    Adidas could develop apps for other watches

    By 18 October 2013

    Adidas has told Pocket-lint that it would be interested in developing apps for smartwatches if they take off, following the announcement of its own sports watch. "We would be interested in developing watch apps in the future for other platforms," Simon...

  • Adidas announces fitness smartwatch, launching 1 November for $399
    Sports Fitness

    Adidas announces fitness smartwatch, launching 1 November for $399

    By 16 October 2013

    The list of wearables in the sports fitness space keeps growing. Adidas has taken the wraps off its a new fitness smartwatch during GigaOm's Mobilized conference in San Francisco, telling attendees it will be made available for $399 (£250) on 1 November. ...

  • A week in reviews: 23 - 27 September
    Homepage

    A week in reviews: 23 - 27 September

    By 28 September 2013

    September is rolling to a close, and we've been walking, running, riding, driving and flying all over the place in the quest for tech perfection. Fitness and non-fitness are covered in equal measure this week. We've been tracking our steps with the Withings...

  • Adidas miCoach (Windows Phone 8) with Adidas heart rate monitor review
    Sports Fitness 4 out of 5

    Adidas miCoach (Windows Phone 8) with Adidas heart rate monitor review

    By 26 September 2013

    Adidas miCoach has been on iPhone and Android for some time, but now it has arrived on Windows Phone 8 complete with support for the Adidas heart rate monitor. We've been out running to find out what the differences are in this latest version and whether...

  • Adidas miCoach X_Cell passes through FCC, details and photos emerge
    Gadgets

    Adidas miCoach X_Cell passes through FCC, details and photos emerge

    By 5 August 2013

    A new addition to Adidas's miCoach range has just passed through the US Federal Communications Commission. Called the X_Cell performance monitor, according to its FCC application, the upcoming miCoach-compatible device will affix to clothing or a user's...

  • Adidas Snapshot hits iPhone and iPod touch, track your footy shots with the help of Gareth Bale
    Apps

    Adidas Snapshot hits iPhone and iPod touch, track your footy shots with the help of Gareth Bale

    By 26 July 2013

    Adidas has released Snapshot on the iTunes App Store for iPod touch and iPhone, an application that helps you record the speed, angle and flight time of a kick of a football. You use your phone or iPod to record the kick or get a friend to record yours...

  • Adidas Springblade unveiled, run like a gazelle on 1 August
    Sports Fitness

    Adidas Springblade unveiled, run like a gazelle on 1 August

    By 25 June 2013

    Adidas has released images of the previously teased Springblade trainer. The shoe features a set of 16 blades on the sole, all at different lengths, designed to propel you forward and speed up your running. They are quite unlike any set of trainers we...

  • Adidas Nitrocharge football boots with miCoach pictures and hands-on
    Sports Fitness

    Adidas Nitrocharge football boots with miCoach pictures and hands-on

    By 27 May 2013

    Adidas has launched the Nitrocharge - a brand new football boot complete with capacity for miCoach interactive personal coaching technology. The new boots tout themselves as energy-retention boots, designed with that pacey mid-fielder in mind. What Adidas...

  • Adidas adiZero F50: 99-gram football boots to launch 2015
    Sports Fitness

    Adidas adiZero F50: 99-gram football boots to launch 2015

    By 27 May 2013

    Football boots are about to get a whole lot lighter. Adidas has unveiled a prototype adiZero F50 99g boot which - as the name suggests - weighs in at a mere 99 grams, almost 50 per cent lighter than the current top-spec F50 adiZero Prime. Cripes. Pocket-lint...

  • Adidas miCoach Smart Ball: The iOS-linked football that measures your every kick
    Sports Fitness

    Adidas miCoach Smart Ball: The iOS-linked football that measures your every kick

    By 25 May 2013

    Soon it won't just be the brains behind football that matter, it will be the brains inside the football that will help with training. Adidas is to introduce the miCoach Smart Ball in 2014, a football that can measure the speed, spin and trajectory of...

  • Nike vs Adidas: Trainer technology, does it really work?
    Sports Fitness

    Nike vs Adidas: Trainer technology, does it really work?

    By 9 May 2013

    Nike and Adidas both have some clever trainer technology which they say can make all the difference to the way you run: Adidas has the Boost range or trainers, Nike has the Free.  Both Nike and Adidas's offerings are loaded with tech buzzwords and potentially...

  • Laura Trott and Jason Kenny talk cycle tech, training, 'second skin' Adistar apparel and more
    Sports Fitness

    Laura Trott and Jason Kenny talk cycle tech, training, 'second skin' Adistar apparel and more

    By 2 April 2013

    The last time Pocket-lint saw Team GB's cycling team it was to talk about "hot pants" in the run up to the London 2012 Olympic Games. The leg-warming over-trousers - officially known as Adidas Adipower, to give them their full but ultimately less appealing...

  • Google shows off talking shoes at South by Southwest
    Online

    Google shows off talking shoes at South by Southwest

    By 10 March 2013

    Google is showing off talking shoes at the South by Southwest conference in Austin this week -  a fun, wacky, and impractical new concept.  Google, YesYesNo, ad agency 72andSunny, and Adidas have partnered to attach a small computer to two Adidas tennis...

  • Adidas Boost: The first run
    Sports Fitness

    Adidas Boost: The first run

    By 13 February 2013

    Adidas has launched a new running trainer and with it a new running trainer technology called the Boost that promises to give you more boost in your stride while still providing plenty of comfort. Following the launch event in New York, Pocket-lint donned...

  • Adidas sports watch hinted
    Sports Fitness

    Adidas sports watch hinted

    By 13 February 2013

    Eric Liedtke, head of sport performance at Adidas, has told Pocket-lint that the company is looking into launching a sports watch or band that would help fitness fans not just to monitor their performance, but also to improve it. "I hope we get to show...

  • Adidas SpringBlade: Running shoes to change forever from August
    Sports Fitness

    Adidas SpringBlade: Running shoes to change forever from August

    By 13 February 2013

    Adidas has announced it will be launching a second new running shoe in August, in addition to it's new Adidas Boost technology. It too will feature a new design, SpringBlade. Apart from one element looking like the prosthetic blades worn by amputee...

  • Adidas Boost: A new shoe range to enhance your running energy
    Sports Fitness

    Adidas Boost: A new shoe range to enhance your running energy

    By 13 February 2013

    Adidas has announced a new running shoe that promises to deliver more energy, allowing you to go further and faster. In a move that is seen by some as the most revolutionary evolution in running technology since Nike introduced Nike Air 20-odd years ago,...

  • Adidas Boost: A new running trainer, with more bounce, due 13 February
    Sports Fitness

    Adidas Boost: A new running trainer, with more bounce, due 13 February

    By 4 February 2013

    Adidas looks set to launch a new running trainer on 13 February that will give those who wear it more boost in their stride.  Although details are incredibly thin at the moment, the company has released a teaser video of three metal balls hitting three...

  • Sennheiser and Adidas team up for headphone range
    Online

    Sennheiser and Adidas team up for headphone range

    By 31 August 2012

    Sennheiser and Adidas have joined forces and unveiled five headphones geared towards sports enthusiasts with comfort paramount. Well that and sweat resistance. The headphones have been tested by professional athletes and each offer a different design,...

  • Adidas monitors Lionel Messi's performance through his adidas F50 miCoach boot
    Online

    Adidas monitors Lionel Messi's performance through his adidas F50 miCoach boot

    By 17 August 2012

    Adidas has measured the work rate and movement of Argentina and Barcelona superstar Lionel Messi through his adidas F50 miCoach boot. The stats were gathered from the recent friendly between Argentina and Germany, which saw the South American side beat...