Some people think some tech companies should stay in their lane. And you may feel the same way about Sonos once you hear what it's developing.
The speaker company is reportedly planning to diversify into headphones - likely so it can better compete with rivals such as Bose and Sony. Its first headphone product is expected to be a pair of wireless over-the-ear headphones, according to Bloomberg, which claimed that the headphones are still in the early development stages and could be launched by next year for around $300 (about £229).
It also claimed Sonos is focusing on audio quality and the ability to work with multiple music services and digital assistants. Sonos already has a demonstrated history with that, if you consider its latest connected speakers like the Sonos One.
The company reportedly contacted overseas manufacturers about producing the headphones, signaling it is taking this idea seriously. The headphones space would be a significant new growth area for Sonos, which went public in August. As a result, it's faced increasing pressure to expand revenue sources. Sonos' latest estimates suggest its new Beam sound bar is doing well, however.
In a recent letter to shareholders, Sonos acknowledged half of music listening takes place on the go, so it's begun suggesting ways to push boundaries, like by "investing resources to make the experience of Sonos outside the home a reality".
Critics might say Sonos is losing its way - even Bloomberg noted Sonos' share and the stock has dropped more than 25 percent since August. But we suspect Sonos could deliver a unique experience beyond portable premium sound. Imagine controlling your mobile music through the Sonos app, while listening with ANC headphones, and as soon as you get home, it switches to your Sonos system.
We're interested in seeing what Sonos has to offer. Are you?