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Cluedo gets text messaging make-over in the US
"Secrets & Spies" edition incorporates real-time SMS 30 October 2009 10:18 GMT
Classic murder mystery board game Cluedo, known as Clue in the States, has been given a text messaging make-over by games giant Hasbro.

The new "Clue: Secrets & Spies Edition" launches in America as a spy-themed version of the game in which players receive...
Transformers: USB drive and mouse in disguise
PHOTOS: Toshiba team with Hasbro to create official gadgets 18 September 2009 6:54 GMT
When was the last time you saw a USB drive do the above? Bonkers right, but not as crazy as the optical mouse that turns into a dinosaur.

Toshiba has teamed up with Hasbro to launch four official 1984 Transformers in the shape of a USB drive and optical mouse...
Google Maps team-up for online Monopoly City Streets
Using the whole world as giant board game 8 September 2009 10:01 GMT
The classic board game Monopoly has been given a tech makeover thanks to a team-up with Google.

Hasbro and Google have joined forces to make a worldwide online Monopoly game to promote the launch of Monopoly City, a modern 3D version of the board game.
Tranformers kits launch for Nintendo DS
Disguise your handheld as Bumblebee or Megatron 24 June 2009 17:07 GMT
These Hasbro-licenced kits from PDP will cunningly disguise your Nintendo DS as a Transformers character.

Launched as the new movie, "Revenge of the Fallen", plays out in cinemas, Autobot and Decepticon supporters can choose between a Bumblebee- or Megatron-themed...
Hasbro Family Game Night launches on Xbox Live
Play old boardgame favourites on your Xbox 19 March 2009 11:57 GMT
EA has launched the Hasbro Family Game Night destination on Xbox Live Arcade, which will allow players to access digital versions of some of the most-loved family board games.

Fans will be able to play games such as Scrabble (available in the US and Canada only),...
VIDEO: Nerf Wii Blaster
A hands up hands-on at the Toys Fair 5 February 2009 9:27 GMT
Hasbro is to launch a Nerf gun that fits your Wiimote for some Blaster/Nerfing action later in the year. Stuart Miles gets an itchy trigger finger at the Toy Fair having a go...
Hasbro adds Zambi the elephant to FurReal range
"Cute and cuddly boys" 30 January 2009 9:56 GMT
Hasbro is planning to add to its range of FurReal robotic pets with the launch of Zambi a baby elephant.

Launching later in the year, Zambi will come with sensors in its head and trunk, and promise to interact with you when you play with it.

In...
Hasbro Bop it! updated
Push it, twist it, pull it, shout it... 29 January 2009 10:39 GMT
Hasbro has launched the follow up to its party game Bop It Extreme 2 at this year's Toy Fair in London as it once again aims to build on the Simon Says formula.

The new model will be called Bop it! "As to not confuse the Americans", a spokesperson told Pocket-lint....
Hasbro drops Scrabulous lawsuit
Wordscraper and Lexulous approved for the US 16 December 2008 15:41 GMT
Hasbro has dropped its lawsuit against the company that created the now-famous Scrabulous Facebook application after reaching an agreement.

RJ Softwares, a Calcutta-based company run by brothers Rajat Agarwalla and Jayant Agarwall, was facing a court case for...
Scrabulous boards wiped clear across the world
Famous Facebook app taken down 26 August 2008 13:22 GMT
The team over at PC Pro have gone into mourning as the Facebook app Scrabulous was finally taken down in the UK.

The application was removed for Facebookers in North America in July, because of a long running wrangle between Hasbro - which owns the rights to...
Scrabulous re-emerges as Wordscraper
Near-identical word game launched within days 31 July 2008 17:29 GMT
Within days of it being pulled from Facebook, Scrabulous has returned - with some notable tweaks and a name change - as Wordscraper.

The "new wordgame" for Facebook, which is said to bear "remarkable resemblances" to Scrabble, is clearly the designers' - Indian...
Hasbro finally sues Scrabulous creators
Facebook app battle gets legal 25 July 2008 12:41 GMT
Less than 2 weeks after the official version of Scrabble for Facebook launched Stateside, Hasbro, who owns the copyright to the boardgame, is suing the creators of the "Scrabulous" Faceook application.

The timing is not a coincidence. Although Hasbro has previously...
Sega and Hasbro launch the Ampbot
Mobile robotic music companion 20 June 2008 9:28 GMT
Hasbro has teamed up with Sega Toys to introduce the A.M.P. Automated Music Personality, a mobile robotic music companion that promises to revolutionise how and where you listen to music.

A "dynamic companion", the claim is that the A.M.P. Automated Music Personality...
Dungeons & Dragons to return with online interactivity
The old favourite moves into the internet generation 20 May 2008 16:45 GMT
Dungeons & Dragons has got to be one of the most iconic games in gaming history, with over 25 million players since it was first released as a board game in the 70s.

Now, on 7 June, a new chapter will be launched in its video gaming vein, with the release of...
Hasbro launches Room Tech connected devices
Wants to wake you up before you go-go 4 February 2008 11:40 GMT
Hasbro has announced that it is to launch a connected radio alarm clock and lamp.

Called the Room Tech Clock and Room Tech Lamp, the idea is that you set the alarm clock and it will turn on the lamp for you.

The Room Tech Clock wakes kids (or...
Pink Monopoly Boutique Edition launches at Toys R Us
Could Monopoly get any pinker? 9 October 2007 8:55 GMT
Wow. Monopoly just got seriously pinked over at Toys R Us.

Exclusive to Toys R Us, this new edition offers fashion boutiques, shopping malls and hair salons as opposed to hotels and utility companies. (Girls! Don't worry your pretty heads with gas works or...
i-Dog gets a makeover and learns some new tricks
Gets "amp'd" 4 October 2007 15:09 GMT
The i-Dog has been given a pink swirly makeover, that, depending on your persuasion, makes him even more / definitely less desirable as a 'pod peripheral.

As well as the pink paint job the novelty battery-powered speaker is louder and also has been taught some...
Star Wars plus Transformers? Can life get any better?
Darth Vader in disguise 30 August 2007 10:30 GMT
Five words: Darth Vader Death Star Transformer.

$50, link below.
New Bop It Download offers customisable beats
"Bop It", "Twist It", "Flick It", "Pull It" and "Spin It" 27 August 2007 12:00 GMT
Hasbro, the company behind Bop It, is hoping to bring new appeal to fans of the game, but those bored of the tunes and beats.

Bop It Download, is the latest version of the 21st century Simon says and follows on from the success of Bop It Extreme II, by included...
Electronic Arts and Hasbro team up for casual games market invasion
Mass platform launches to see Hasbro's classic games digitised 10 August 2007 9:42 GMT
Electronic Arts and Hasbro has announced a strategic licensing agreement that will bring together the two companies in a partnership that promises to "transform the interactive family entertainment landscape".

This deal was made possible because in July this...
Creative teaming up with Hasbro for MP3 player for babies
Playskool cool 7 August 2007 8:05 GMT
Hasbro's Playskool and Creative have teamed up to introduce a new MP3 player range for babies called "Made for Me".

The devices will be targeted at the parents of infants from birth to 3, which will hit store shelves in America in September.

Playskool...
Optimus Prime Voice Changer Helmet turns you into an Autobot
Robots in disguise - literally 1 March 2007 21:18 GMT
Fans of Transformers are to given the chance to be Optimus Prime with Hasbro's latest toy release due out later this year.

The Optimus Prime Voice Changer Helmet, works in a similar way to the Doctor Who Cyberman helmet released last year and converts the most...
Ghost Rider toys gets into in the spirit of the movie
Or just allow you to waste some time on a Friday afternoon 16 February 2007 9:30 GMT
When we were young toys got as about as exciting as the Scuba version of Action Man complete with rubber suit that we've seen found has dissolved due to age.

Hasbro however has other ideas and to coincide with the launch of the new Ghost Rider movie in March,...
Hasbro Net Jet to offer safe online gaming
All via a PC controller 1 February 2007 13:00 GMT
Hasbro is launching a new gaming console for kids on the PC that allows kids to safely challenge other gamers online without the worry of straying on the wrong site.

The new gaming system called Net Jet is due to be launched later in the year and works by plugging...
Hasbro and RealNetworks to develop online version of Trivial Pursuit
PC game for trivia buffs 26 January 2007 15:00 GMT
Hasbro has announced that it's struck deals with RealNetworks subsidiaries to bring some of its best-known board games to the web.

Mr Goodliving and Zylom will help to develop online versions of Trivial Pursuit, Monopoly, Game of Life, and Yahtzee.