Celebrities have been endorsing products for years, including everything from Ronald Reagan appearing in Chesterfield cigarette ads (during his acting years, not his presidential terms), through to Kate Moss flogging mascara.

But simply appearing...

Gwen Stefani and Gavin Rossdale have become the proud parents of a baby boy - Kingston James McGregor Rossdale, delivered by caesarean section at celeb's favourite, the Cedars-Sinai Medical Centre in LA on Friday 26th May.

Kingston weighed...