Apollo Cinemas has revealed the details of its More campaign, meaning more (you can see how they thought up the name can't you?) 3D content will be hitting the screens at its 14 UK locations.

Using Sony Digital Cinema 4K technology Apollo is...

The worst thing about 3D cinema is the massive headache it gives and the nausea that accompanies that.

The second worst thing is that you have to wear 3D glasses that make it look as if you want an extras role on the next Blade movie.

But...

3D is certainly riding on a particularly large next-big-thing wave at the moment, with both film and television companies hoping to bring ever more 3D content to the masses.

One massive area in which 3D is set to grow is in sporting content,...

England's forthcoming rugby match against Wales is to be shot in, and then shown live in 3D at cinemas across the UK, in what will be Europe's first live sports broadcast in 3D.

Team sponsor O2 has revealed the match, due to take place...

O2 has announced what it's calling the "world's first" interactive 3D cinema game, which will roll out across 20 Vue cinemas in the UK this summer. It's called "Asteroid Storm".

Going live on 10 July, it'll require different sides of the...

Odeon, apparently Europe's largest cinema chain and the biggest outside the States, has become the latest to sign up to install 3D technology at its cinemas.

NEC Display Solutions has announced that its digital projectors are to be rolled...

In the widest cinematic 3D film release to date, it's been revealed that the 3D version of "My Bloody Valentine" has brought in 71% of the total box office revenue.

RealD, a 3D cinema outfitter, says the film achieved $27 million in its...