The phrase "only in Japan" definitely gets overused.

But an advert that features a sexy lady, a fairly useless gadget and some very over-excited men - well, the phrase definitely fits on this occasion.

What you're looking at here is...

This isn't the first home-brew (geddit?) iOS beer-based app that we've seen (remember the unofficial beer pouring app?).

But it may well be the best.

Clever beer fan (well, we say beer fan, but his ale of choice is Budweiser so it's...

We at Pocket-lint love tech, obviously. But we also love beer (again, obviously).

But it's not often that the worlds of our two great loves combine. So when they do, we get very excited.

So imagine our delight when we found out that...

In order to bring you guys the latest news, previews and reviews of all things tech we sometimes have to get hands on with a product and test it to its full limits. If putting in that extra effort means that you, the readers, are better informed then...