Key Takeaways

  • Amazon Prime Video offers user profiles for personalized streaming experiences like Netflix. Each profile has separate recommendations, watch history, and watch lists.
  • Each Prime Video account can have up to six user profiles, with one serving as the primary account holder. Kids' profiles restrict certain content.
  • To create and manage Prime Video user profiles, you need to be an Amazon Prime Video subscriber and part of an Amazon Household. You can set up profiles online, through the mobile app, or with Fire TV.

Amazon's Prime Video service offers individual user profiles for your family, just like Netflix.

It's a simple feature to set up, and it's available globally. Here is everything you need to know about Amazon Prime Video user profiles and how to set them up.

What are Amazon Prime Video user profiles?

Prime Video allows you to create and manage multiple user profiles within one account. This enables each member of your household to have a more personalised experience when using the streaming service.

Each profile has separate recommendations, watch history, season progress, and watch lists.

How many user profiles per Prime Video account?

Each Prime Video account can have up to six user profiles.

One profile must serve as the primary account holder, and then that person can add up to five additional profiles, either for adults or kids. It's worth noting a profile for kids restricts the type of content available to stream.

How to create Amazon Prime Video user profiles

First, you need to be an Amazon Prime Video subscriber, and you need to create or be part of an Amazon Household.

As a Prime member, you can create an Amazon Household, which allows you to connect and share your Amazon Prime benefits with your whole family. Two adults and up to four teenagers and four children can make up your Amazon Household. Sharing benefits through Amazon Household requires both adults to link their accounts in an Amazon Household and agree to share payment methods. Each adult keeps their personal account while sharing.

You can create an Amazon Household here. More information about managing your Amazon Household can be found on Amazon's site here.

Once that's all set, you can get started creating Prime Video user profiles. You can do it online, from the Prime Video app, or from your Fire TV.

PrimeVideo.com

To create and manage a Prime Video user profile on the PrimeVideo.com website:

  1. Go to the "Profile Picker" drop-down from the Prime Video home page in the top right corner.
  2. Click "Add new" to create a new profile.
  3. Click "Manage profiles" from "Profile Picker" drop-down.
  4. Click "Edit profile" and select the profile icon you want to manage.
  5. Click "Remove profile" to remove a profile.
  6. Or Make changes to the profile and select "Save changes."

Prime Video mobile app

To create and manage a Prime Video user profile through the Prime Video app on iOS, Android devices, and Fire Tablets:

  1. Click "My Stuff" at the bottom of your Prime Video app screen.
  2. Go to the "Profile Picker" drop-down in the top left corner.
  3. Click "+" icon to create a new profile.
  4. Click "Edit" from "Profile Picker" drop-down.
  5. Select the profile icon you want to manage.
  6. Click "Remove profile" to remove a profile.
  7. Or Make changes to the profile and select "Save."

Fire TV devices

To create and manage Prime Video user profiles through the Prime Video app on your Fire TV devices (CA, IN, FR, IT, and ES only):

  1. Go to the "Profile Picker" drop-down on the Prime Video app home page.
  2. Click "+" icon to create a new profile.
  3. Click "Manage profiles" from "Profile Picker" drop-down.
  4. Select the profile icon you want to manage.
  5. Click "Remove profile" to remove a profile.
  6. Or Make changes to the profile and select "Save."

Still not finding your device? Check out Amazon's support page here.

How many simultaneous streams are allowed?

Users on one Prime Video account can simultaneously stream up to three videos, though no more than two devices can stream the same video at the same time.

How do purchases work on shared accounts?

An Amazon Household requires two adults to link their accounts and agree to share payment methods. Each adult keeps his or her personal account while sharing. Purchases are disabled in Kids' profiles. To block Kids from purchasing on non-Kids profiles, you can enable purchase restrictions under Prime Video settings.

Want to know more?

Check out Amazon's help hub.