Sunday 5 February is a massive day the football calendar. Chelsea and United are set to square off at the Bridge and Lowestoft Town travel to Cray Wanderers for a big match in the Isthmian Premier. Yes indeedy, we're set for a day of sporting brilliance.

So,...

If there's one thing that geeks love it is Star Wars. If there's another, it is mobile phones. There are other things, of course, but those two serve as a legitimate intro into this story, which involves Vodafone recruiting Yoda, the Jedi Master, to...

Qualcomm, alongside augmented reality experts Vuforia, has demoed a series of new AR adverts at CES that continue to show what is possible with the technology and how it plans to change advertising not in the distance future, but right now.

New...

It's hardly up there with Manchester City snapping up Samir Nasri or West Ham buying the brilliantly named Brian Montenegro, but Everton have pulled off a transfer deadline coup by making Best Buy its official technology partner.

The deal means...

When Pocket-lint went to watch beach volleyball a couple of years ago we were escorted from the arena during a tight match between Brazil and Sweden for using our super-zoom camera to take sneaky pics of the ladies' bikini-bums.

But now that...

Promoted Tweets, a.k.a. advertisements, will now be appearing on your Twitter stream the micro-blogging giant has announced.

The good news is that you won't be getting tweets from any old Terry Tibbs trying to sell you a used car - you'll only...

Sky is said to be readying targeted adverts for its customers - based on their viewing habits, location and the package they subscribe too.

And we're not talking about online viewing here, we're talking adverts during live broadcasts via your...

Adverts are annoying we know. But without advertising there would be no money generated online (not much, anyway) and therefore no Pocket-lint. Imagine that - no Pocket-lint. It's a dark thought isn't it?

So embrace the advertising we say -...

By 2015, global revenues from augmented reality applications and services are expected to reach $1.5 billion. That’s a lot of money for something often branded as a gimmick.

AR’s been around for over 20 years in one form or another...

It's a complete turnaround for the Skoda Fabia, as the cake car ad, which saw pastry chefs lovingly craft the car out of a variety of confection - and was akin to something out of Willy Wonka's chocolate factory - is updated with a no-nonsense tough-man...

Twitter, who until recently has always gone against the usual banner ads that purvey the rest of the social networks, has begun allowing promoted tweets to be placed in users individual streams.

The move comes after Twitter decided, earlier...

Windows Phone is sponsoring the Secret Cinema events this year, and it seems as if those movie-buffs lucky enough to get tickets to the screening of Lawrence of Arabia over the weekend, also got a sneaky peak at the new Windows Phone 7 UI via a David...

For anyone who regularly uses Chatroulette, the service is now becoming a rather dangerous place. This, however, is not down to viruses or privacy risks, but the risk of messing your trousers after a rather innovative advertising stunt.

The...

The iPad is "delicious" according to Apple in its latest advert, showing off the virtues of the company's internet tablet.

The advert, which shows a number of apps including Flipboard, Twitter and Apple's own word processor app Pages, and set...

The problem with criticising your competitors in public is that they have the right to retaliate as well, and that's exactly what Motorola has done with a new press advert in the US.

Rather like Samsung's two fold advert in the UK where it...