Advertising

VIDEO: AT&T fires back at Verizon in ad war

American mobile phone operator AT&T has hit back at rival Verizon using the secret weapon of Luke Wilson.

The new ad, which supposedly compares the two operators' 3G offerings side by side, is a direct response to Verizon's current map-themed campaign which makes...

The making of the Toshiba Space Chair

With the creeping dawn of a new year comes both a new media campaign and ethos for the "leaders in innovation" Toshiba. Today sees the launch of the Space Chair advertisement in the UK - and soon in France and Germany - which will span TV, online and in-store media. We...

Windows 7 to get branded themes

Windows 7 may be about to get branded themes from advertisers, in an extension of the marketing options that Microsoft currently offers companies across its web properties.

Companies like Coca-Cola, Ducati, Infiniti, 20th Century Fox and Ferrari have appeared...

YouTube intros skippable pre-roll adverts

YouTube has begun a "small test" of a new kind of advertising on the site, in an attempt to finally meaningfully monetise the billion videos it serves on a daily basis.

While initial testing for pre-roll adverts on the world's most popular video site did not...

Video: Toshiba Space Chair advert aims to confuse

Toshiba's latest ad for its Laptop division is hoping to baffle you enough that you can't but help talk about it.

Called "Space chair" the new ad will be shown on Monday 16 November in the UK.

To drum up some excitement, ToshibaUK is asking twitterers...

3 calls foul over Orange 3G coverage claims on iPhone launch day

It seems Vodafone is not the only operator to get its claws out in a timely manner as Orange becomes the second operator to offer the iPhone in the UK, as 3 has revealed - on the day of the Orange iPhone launch - it has put in a formal complaint to the ASA about Orange's...

VIDEO: HP tilt shift "Create Amazing" ad - director's cut

HP is to use tilt shift photography in a major campaign launching soon, the photographer behind the project has said.

Using the tilt-shift technique that makes real life shots look like they are actually a model village, videographer Keith Loutit's new work is...

Google acquires AdMob for $750 million

Google has announced it has signed an agreement to acquire AdMob, a mobile display advertising company based in California, in an attempt to cash in on the rapidly growing number of people who access the Internet as well as connected services and widgets on their phones....

VIDEO: Sony Ericsson Xperia X10 gets glossy promo vid

We brought you news from the launch, a hands-on gallery and a serious look at the phone's features, but can now offer a glimpse of how Sony Ericsson will be marketing the new Xperia X10 with this new video.

The glossy promo - beautiful people in glamourous locales...

VIDEO: Verizon stays on the offensive with new anti-iPhone ad

Despite a motion currently registered with the US courts that Verizon should stop "misleading" US consumers about AT&T's coverage, Verizon has released another advert slamming its rival's 3G network.

Relegating the iPhone to the "island of misfit toys" thanks...

AT&T sues Verizon over "there's a map for that" ads

It seems Verizon's "there's a map for that" AT&T bashing campaign has not gone down well with the latter's legal department.

AT&T is suing Verizon and has filed a motion to get the adverts pulled as it considers them "misleading".

As those who've...

VIDEO: Motorola Droid gets big budget ad

In the States Motorola has revealed its latest advert for the coming soon Droid.

Moving away from the iPhone-bashing Droid Does pre-launch campaign, this new effort is a big budget affair seeing Droids in pods fired to the earth from Stealth bombers, before...

VIDEO: LG to launch Bluetooth-enabled televisions

LG is preparing to launch a new range of televisions in the UK under the "Seamless Entertainment" banner.

With the advertising campaign kicking off now, the range will be officially revealed at a launch event on 12 November.

As well as being super slim...

VIDEO: Flip does a T-Mo with flash mob dance on Bondi beach

Pocket camcorder brand Flip has emulated T-Mobile's popular Liverpool Street Station dance event with a similar effort in the decidedly more sunny setting of Australia's Bondi Beach.

Performed as part of a promotion for the launch of the Flip Mino HD video camera,...

VIDEO: BlackBerry Storm 2 ad promises "the perfect Storm"

It may have been all about the thunder before it became the Storm series, but that hasn't stopped RIM looking to the lightening for its new Storm 2 advertising campaign.

Focusing on the addition of Wi-Fi, the more responsive screen and hundreds of apps, the advert...

VIDEO: Apple fanboy hits back with "iDon't care" clip

An Apple fanboy has hit back at Verizon's Droid Does teaser campaign, created to promote the soon to be officially revealed Motorola Droid handset by bashing the iPhone, with a home-made 'iDon't care" response.

The video, that's currently racked up over 100,000...

VIDEO: Spotify launches first TV advert

Spotify, the streaming music service which has captured plenty of users in the year it's been around, has launched its first "reklam", or TV advert, albeit in Swedish. You can see it above. 

Many have suggested that despite doing well with web users, Spotify is...

VIDEO: Spotify launches first TV advert

Spotify, the streaming music service which has captured plenty of users in the year it's been around, has launched its first "reklam", or TV advert, albeit in Swedish. You can see it above. 

Many have suggested that despite doing well with web users, Spotify is...

VIDEO: HTC rolls out new "YOU" advertising campaign

HTC has unveiled a new advertising campaign in the hope to push the phone brand into the big time.

Based on HTC's new "Quietly Brilliant" positioning, the global "YOU" campaign is being rolled out across 20 countries and features the tagline, "You don't need...

VIDEO: Vodafone plays the 1812 Overture on phones

We'd heard things can get pretty quiet over in New Zealand, so that's perhaps why such a time-consuming and painstakingly exact project has emerged from the isle.

A recent advert for Vodafone New Zealand sees a thousand mobile phones used to recreate a section...

VIDEO: Sony Ericsson's Jalou by Dolce & Gabbana launches

The Sony Ericsson Jalou by Dolce & Gabbana is about as fashion as any handset aimed at the female market gets.

The new device is small, touts just enough tech spec to not make it a joke, has a mirror function and 24 carat gold plating.

To give you an idea...

VIDEO: Apple "Broken Promises" ad attacks Windows 7

Apple just couldn't resist taking a swipe at the launch of Windows 7 with its latest advert that many say are getting tired.

This time Apple play the "broken promises" card with PC claiming that it's the best yet, before Mac claims a spot of déjà vu.

There...

VIDEO: Rejected Windows Marketplace apps revealed

Microsoft is promoting its Windows Marketplace for Mobile app store with a comedic clip revealing apps that didn't make it through the vetting process.

Highlights include a virtual sundial, the familiar-looking game pung, the enabler and moustaches of the world.

VIDEO: Windows 7 launches with new ad

"Nearly a billion people use Windows. Their ideas added up to Windows 7", says Microsoft of the above advert, as Windows 7 sees its official general release.

While some UK consumers have received their copy of the new OS in the last couple of days due to early...

VIDEO: Google explains "Going Google"

Google has released a preview of its next phase of the "Going Google" campaign that will launch across six new countries.

The campaign, to get businesses to switch over to Google's corporate solutions, has seen bill-board ads across the States.

As...